03Case study · AMA Holdings · The Loaded Teashop

The growth desk behind US$44M of creator ads.

AMA Holdings is the US owner of The Loaded Teashop and Goli Nutrition. The Loaded Teashop sells through a creator ad program: hundreds of creators uploading to briefs, media buyers scaling the winners on Meta and TikTok. Since October 2026 I run its growth and automation.

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The scale, with honest labels

US$44.2M Creator ad spend trackedThe Loaded Teashop · Meta + TikTok · Apr to Nov 2026 · 1.56× blended ROAS
US$13.9M Ad spend in the last 30 daysAt 1.47× blended ROAS · the program I report on weekly
239 Winning videos in 30 daysOf 2,013 judged · ROAS 1.4× and CPA $26 or better
833 Creators in the database I built429 whitelisted and set up · tiers · drop lists
2,394 Videos sent to the media buyersLast 30 days · logged by the pipeline
20K+ Videos uploaded by creators11,895 have run as ads · 34 briefs · 14 campaigns

Every figure is from the program's own systems (creator platform, Meta, Triple Whale, Northbeam) as of 2 November 2026. Team and client scale: media buyers spend, creators film, I build the loop between them.

Weekly ad spend, 13 weeks: US$30.60M

Jul 22 to Oct 20, 2026 · US$ · Meta + TikTok
$1M $2M $3M $4M Jul 22 Aug 19 Sep 16 Oct 14 US$3.77M US$3.10M JUL 22 TO JUL 28US$1.79M · 1.69× ROAS JUL 29 TO AUG 4US$1.73M · 1.79× ROAS AUG 5 TO AUG 11US$1.42M · 1.83× ROAS AUG 12 TO AUG 18US$1.92M · 1.75× ROAS AUG 19 TO AUG 25US$1.03M · 1.73× ROAS AUG 26 TO SEP 1US$2.00M · 1.38× ROAS SEP 2 TO SEP 8US$1.72M · 1.40× ROAS SEP 9 TO SEP 15US$2.50M · 1.44× ROAS SEP 16 TO SEP 22US$3.29M · 1.39× ROAS SEP 23 TO SEP 29US$3.77M · 1.42× ROAS SEP 30 TO OCT 6US$3.30M · 1.48× ROAS OCT 7 TO OCT 13US$3.04M · 1.68× ROAS OCT 14 TO OCT 20US$3.10M · 1.18× ROAS
  1. Jul 22US$1.79M1.69×
  2. Jul 29US$1.73M1.79×
  3. Aug 5US$1.42M1.83×
  4. Aug 12US$1.92M1.75×
  5. Aug 19US$1.03M1.73×
  6. Aug 26US$2.00M1.38×
  7. Sep 2US$1.72M1.40×
  8. Sep 9US$2.50M1.44×
  9. Sep 16US$3.29M1.39×
  10. Sep 23US$3.77M1.42×
  11. Sep 30US$3.30M1.48×
  12. Oct 7US$3.04M1.68×
  13. Oct 14US$3.10M1.18×
Source: the creator platform's export of Oct 21, 2026 · blended ROAS is Meta's revenue over spendTap or hover a column for the week
See the 13 weeks as a table
Week (2026)Ad spendBlended ROAS
Jul 22 to Jul 28US$1.79M1.69×
Jul 29 to Aug 4US$1.73M1.79×
Aug 5 to Aug 11US$1.42M1.83×
Aug 12 to Aug 18US$1.92M1.75×
Aug 19 to Aug 25US$1.03M1.73×
Aug 26 to Sep 1US$2.00M1.38×
Sep 2 to Sep 8US$1.72M1.40×
Sep 9 to Sep 15US$2.50M1.44×
Sep 16 to Sep 22US$3.29M1.39×
Sep 23 to Sep 29US$3.77M1.42×
Sep 30 to Oct 6US$3.30M1.48×
Oct 7 to Oct 13US$3.04M1.68×
Oct 14 to Oct 20US$3.10M1.18×

The loop

From upload to live ad, and the numbers back.

Creators upload. The team approves. Media buyers launch. The results decide the next brief. Before, each hand-off was a person copying files and rows. Now it looks like this.

EVERY MINUTE EVERY 15 MIN MEDIA BUYERS EVERY 15 MIN FEEDS WEEKLY TOP 50 NEXT BRIEFS UPLOAD CREATORS · BRIEFS QA QUEUE APPROVE · FIX · HOLD SEND DRIVE + CREATIVE SHEET LIVE ADS META · TIKTOK NUMBERS META · TRIPLE WHALE · NORTHBEAM TEAM DASHBOARD · BOT · REPORT BRIEFS WHAT TO MAKE NEXT
  1. Creators uploadTo briefs, on the creator platform
  2. QA queueWithin a minute
  3. Drive and creative sheetEvery 15 minutes
  4. Media buyers launchMeta and TikTok
  5. Ad feeds read the numbersEvery 15 minutes: Meta, Triple Whale, Northbeam
  6. Dashboard, bot, weekly reportThe whole team, the same numbers
  7. Next briefs back to the creatorsWhat to make next
Coral is the creators' side, blue is what I built, white is the media buyers' ad accounts. One loop, no copying and pasting.
  • Every minute

    New uploads land in the QA queue with flavor, funnel stage and whitelist handles filled in, and anything missing flagged on the card.

  • Every 15 minutes

    Approved videos go to Drive and the creative sheet, and the ad feed refreshes spend, ROAS and pass or fail for every video.

  • Every hour, every day, every week

    Creators sync, upload history and the submissions log run on the hour. Reports post to Telegram three times a day. The top 50 gets read every week.

What I run

Three jobs, one person.

Growth specialist is the title. In practice it splits into reading the data, running the creators and building the systems, and the point is that the same person does all three.

Growth

Read what wins, every week

The 50 videos with the most spend among the week's uploads, each downloaded, transcribed and sampled frame by frame, then sorted by angle, hook, buildup, body, CTA and format.

  • Median thumbstop, ROAS and CPA per family of winners, so a brief can ask for the family, not a guess.
  • Audits of creator videos against those findings, written so a creator can act on them.
  • One rule for a winner, applied to every video by the dashboard: ROAS 1.4× and CPA $26 or better on $100+ of spend.
  • Brief, product and funnel performance tables the team can quote in the Monday call.
Creators

833 creators, one database

Handles, whitelist status, tier and drop lists in one table the whole team edits, instead of five spreadsheets that disagreed.

  • Hourly sync from the creator platform fills missing handles and marks who is set up. Team edits are never overwritten.
  • A video whose creator is not whitelisted is held with the reason on the card, so nothing ships that can't run.
  • Creator Scout: a chat command that searches TikTok and Instagram, scores each creator against the ideal profile and returns a shortlist.
  • Roster reads: who is uploading, who went quiet, who got samples and never posted.
Automation

20+ workflows that report themselves

n8n on top of Supabase, Vercel and the Claude API. Every scheduled job writes a run line, and a failure turns a card red on the dashboard instead of going quiet.

  • The video pipeline: upload to media buyers in 15 minutes, with QA, whitelist checks and daily reports.
  • Ad feeds: spend and ROAS from Meta, Triple Whale and Northbeam, refreshed every 15 minutes.
  • A knowledge bot on web and Telegram that answers from 900+ team notes and cites them.
  • An AI editing app that turns creators' phone clips into finished 9:16 ads.

Systems

The systems, one by one.

Eleven of them, all in production for The Loaded Teashop team at AMA Holdings. Names are plain on purpose: the team calls them what they do.

  • Video pipeline

    Every minute · every 15 minutes

    New creator uploads land in a QA queue within a minute, with flavor, funnel stage and whitelist handles filled in. Every 15 minutes the approved videos are downloaded, filed in Drive by day, flavor, creator and funnel stage, and written to the media buyers' creative sheet with the right ad copy. "Send now" skips the wait. A failure writes its own row with the reason.

    • n8n
    • Google Drive
    • Google Sheets
    • Supabase

  • QA tab

    On demand

    The team reviews each video in the dashboard: approve, revision, hold or save for later, and fix a wrong flavor or funnel stage. A fixed funnel stage writes back to the creator platform. A video whose creator has no whitelist set up is held, with the reason on the card.

    • Vercel
    • Supabase
    • n8n

  • Ad feeds

    Every 15 minutes

    Spend, blended ROAS, Triple Whale and Northbeam ROAS, CPA and a pass or fail against the team's targets for every video, read from the creator platform into the Ads tab, with time frames from today to all time and a campaign table per flavor drop.

    • n8n
    • Supabase
    • Triple Whale
    • Northbeam

  • Creator database and sync

    Hourly

    833 creators with handles, whitelist status, tier and drop lists. Every hour the creator platform's Meta assets fill in missing handles and mark who is set up; the pipeline reads the same table, so a creator marked "not set up" holds their videos until it is fixed.

    • Supabase
    • n8n

  • Submissions log and daily reports

    Every 15 minutes · 9 AM, 3 PM, 9 PM Eastern

    Every video that reached a creative sheet in the last 30 days, who sent it, its row and whether it is still in its folder, kept in a spreadsheet with QC boxes per day. Three times a day, and once at midnight Eastern, the team's Telegram gets the count by stage.

    • n8n
    • Google Sheets
    • Telegram

  • Weekly Top 50

    Weekly

    The week's 50 biggest videos by spend, transcribed and sampled frame by frame, broken down by angle, hook, buildup, body, CTA and format with median thumbstop, ROAS and CPA for each. The write-up ends with what to brief next, and the angle tags go back onto the dashboard.

    • Whisper
    • ffmpeg
    • Claude
    • Google Sheets

  • Team knowledge bot

    On demand · web and Telegram

    A chat that answers from the team's second brain: 900+ notes of call transcripts, concepts, audits, playbooks and the program's own ad numbers. Claude searches and reads the notes, cites them, flags advice older than six weeks, saves new team inputs back into the vault and can hand over the data as a new Google Sheet.

    • Next.js
    • Supabase
    • Claude
    • Telegram
    • n8n

  • Creator Scout

    On demand

    Type /scout and a keyword. Apify searches TikTok and Instagram, Claude scores each creator against the ideal creator profile, the good fits land in a sheet and the shortlist comes back in the chat. The same pattern finds hiring leads for the recruitment side.

    • n8n
    • Apify
    • Claude
    • Google Sheets

  • AI editing app for creators

    On demand

    Raw phone clips in, a finished 9:16 ad out: a transcript from Deepgram, an edit plan and text cards from Claude, shot labels from Claude vision, a render from ffmpeg. Roles, invites and monthly limits per member. It runs on a Mac mini behind a tunnel, with a Vercel front door and an installable web app on creators' phones.

    • Node.js
    • Postgres
    • Claude
    • Deepgram
    • ffmpeg

  • Video texts

    Continuous

    A worker that writes down what every ad video says and shows, transcript and on-screen text by video ID, biggest spenders first, so the bot can search what the winners actually said instead of what we remember them saying.

    • Deepgram
    • Claude
    • Supabase

  • Creator call reminders

    Monday to Friday

    Email and SMS reminders and announcements for the creator pods' daily calls, so the people who should be on the call are on the call.

    • GoHighLevel

Winners, plainly

What counts as a winning video in a creator ad program?

The team's rule, and the one the dashboard applies to every video: at least $100 of spend, a blended ROAS of 1.4× or better and a cost per purchase of $26 or less. In the 30 days to 2 November 2026, 2,013 videos were judged and 239 passed, about 12%. That ratio is normal. A few videos carry most of the results, which is why the weekly analysis exists: find what the 239 have in common and brief more of it.

What does a growth specialist do in a creator ad program?

Keep everyone looking at the same numbers and shorten the loop between them. In practice: a weekly read of the top 50 videos by spend (angle, hook, CTA and format, with ROAS and thumbstop per family), audits of creator videos against those findings, a creator database the whole team edits, and the automation that moves an approved video to the media buyers in 15 minutes instead of a day. Media buyers spend the money and creators make the videos. I make sure the data from one reaches the other.

The stack behind it

  • n8n
  • Supabase
  • Vercel
  • Next.js
  • Node.js
  • Postgres
  • Claude API
  • Deepgram
  • Whisper
  • ffmpeg
  • Apify
  • Google Drive & Sheets API
  • Telegram Bot API
  • Triple Whale
  • Northbeam
  • GoHighLevel
  • Remotion

Explainer videos for the team's tools are made in Remotion, voiced by AI, so a new teammate learns the dashboard in three minutes.

Let's talk

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