07Let's talk
Tell me about your brand.
I'll come to the call with first thoughts on your funnel, your store and your creative angles.
Before you book
What do founders ask before they book?
With an agency, your strategist, media buyer, creative team and store developer are different people, and feedback dies between them. I run the whole loop: the creative, the ads, the data and the store. Every signal from Ads Manager shapes the next creative, the next budget and the next store fix the same week. One brain, one feedback loop.
Access to your Shopify store and Meta ad account, your current offers and margins, and any brand assets you already have. If you sell on TikTok Shop, Shopee or Lazada, seller-centre access too. Run ads before? I'll want to see what's been tested. We cover all of it on the first call.
Tracking first. I get Meta Pixel and Conversions API working properly so nothing launches blind, and at the same time I'm producing the first batch of short-form ads and statics around the angles we agree on. Once that batch is ready, the campaigns go live as structured tests, usually inside the first week or two. Treat those weeks as learning, not profit. Meta needs conversion data before delivery settles, and I cut losers early so testing stays cheap.
Start from your margin, not a round number. I set the first test budget so each ad set can gather enough purchases to learn, then move spend to whatever wins. The break-even maths is on the Results page.
I work best with Shopify and marketplace brands that already have a product selling and want someone to tighten up the creative and the ads behind it. I've run growth for wellness supplements, baby care, sports nutrition, nasal strips and automotive brands, working remotely from Manila with brands in the Philippines, Singapore and the USA. Not sure you're a fit? Book the call and I'll tell you straight.
It depends on your stage, so every engagement starts with a strategy call. From there I scope the work to your goals, and the price is based on what you actually need. You'll know exactly what you're paying for before we start.
Ask to see real Ads Manager screenshots, not a deck. Ask how they test creative, and notice whether they ask about your margins before your budget. Anyone good will. My dashboards are on the Results page, and your margins are the first thing I'll ask about on our call.