The Loaded Teashop's creator ad program on Meta and TikTok, April to November 2026, at 1.56× blended ROAS.
04Proof
Numbers from Ads Manager, not a pitch deck.
Selected results from the stores, marketplaces and ad accounts I've run. The raw dashboards are in the gallery below.
Team and client scale, not mine alone. Sources: Ads Manager, Shopify, the creator platform, Triple Whale and Northbeam.
The program I report on every week, at 1.47× blended ROAS to 2 November 2026.
The team's rule, applied to every video by the dashboard: ROAS 1.4× and CPA $26 or better on $100+ of spend.
Handles, whitelist status, tiers and drop lists in one table the whole team edits. 429 whitelisted and set up.
By channel
A UGC-creator campaign that hit 100M+ views a month by its second month live. You pick the right creators, test hooks fast, and the reach compounds.
The highest ROAS I've hit on Meta. The blended figure counts every campaign across the accounts I manage, winners and losers together.
Rebuilt the store for conversion and restructured the campaigns around sales objectives. ROAS more than doubled.
I set up Meta Pixel and Conversions API tracking to restore delivery on stalled ad accounts. Then I rebuilt the campaigns around what the data showed.
ROAS, plainly
What is a good ROAS for Meta ads?
It depends on your margin. Break-even ROAS is 1 divided by your gross margin, so a product with a 50% margin breaks even at 2× and a 25% margin needs 4×. Anything above that is profit after ad spend. When someone quotes a ROAS, ask whether it is one campaign's peak or the blended figure across everything they spent.